MIRA JEWELS
Mira sells fine jewellery online — a category where trust is everything and hesitation is expensive. We built a custom storefront that feels like the velvet box, not the mall kiosk.
Mira Jewels was outgrowing its template. The catalogue photographed beautifully, but the site flattened it: generic grids, slow zooms, a mobile experience that felt like a spreadsheet. We were asked to build something that could sell an ₹80,000 piece to someone who's never touched it.
Jewellery buyers zoom, compare, hesitate, and come back weeks later. The store had to make high-resolution detail feel instant, keep carts alive across long decision cycles, and answer the trust questions — certification, returns, sizing — before they turn into exit reasons.
We went headless: a Next.js storefront on top of Shopify, so the catalogue team kept their workflow while we controlled every pixel of the experience. Product pages lead with full-bleed imagery and 60fps zoom, certification sits one tap away, and a quiet 'save to vault' flow replaces the guilt-trip popup.
Average order value rose 22% and mobile bounce fell 31% within two months. Returning visitors now convert at nearly twice the old rate — the vault flow alone recovers carts the popups never did.